Help with Wording for Promo

[Vengeance of God]

Thanks for helping me realize how to "target" my target market

:woohoo:
: : :

 

[Linda Lu]

Also, In your opinion, which do you think sounds better? 1.5 hour Massage or 90 Minute Massage?

I like 90 minutes

i also like 60 minutes instead of hour, because there are places that only do 50 minute hours.

 

[Ray L]

Hey everyone, like I said before, I kind of changed the direction of the promo and am gearing it towards some of the major companies in my area. I started writing it specifically for the technicians, as I was once one and know what they have to deal with. I started thinking about some of the other people who work there (receptionists, accountants, marketing/advertising departments) who may have similar aches and pains from other things beside doing technician work and didn't want to exclude them. So I was thinking of putting something like this:

What would you do if you were pain free?
~play a round of golf?
~take dancing lessons?
~run a marathon?
~get a full nights sleep?
~spend more quality time with loved ones?
~create the dream garden you've always wanted?
~etc.

Live life fully again. Schedule your appointment today.

I wanted to go from the approach of this is how I can help you, rather than the traditional perspective of, here are the benefits... I also changed the post card design from the relaxation to more of a medical/health one where there showing someone rubbing there back. Just to get them away from the immediate thinking of relaxation and more to rehabilitative/prevention care.

Anyway, again, I'd love to hear your feedback on it.

 

[Matakola]

That's excellent. People buy based on emotion and then will justify their purchase with logic. By using this approach in comparison to the other, you have the potential client visualizing the benefits of this purchase as in what it will do for them.

Also, if you had to base a purchase on a need verses a want, most people will place relaxation as a want, not a need; but if they could identify that purchase with a need (such as prevention care), it would become a necessity.

By changing to a more prevention care/medical massage message, you will obviously receive more clients that are looking for specific illnesses, pathologies, and such addressed. Now would be a good time to identify the particular clients that you will not be able to assist - depending upon your own level of training - and have prepared a referral list for these clients for if it became necessary to refer out.

 

[Loving My Baby Monkey!]

I really like this:

What would you do if you were pain free?
~play a round of golf?
~take dancing lessons?
~run a marathon?
~get a full nights sleep?
~spend more quality time with loved ones?
~create the dream garden you've always wanted?
~etc.

Live life fully again. Schedule your appointment today!

I used to work for a financial services company called Thrivent. So I still keep in touch wioth my coworkers. I remember sending an email like that (don't have it anymore).

- Tight back?
- Tight neck?
- Wrist pain?
- Too much time at the desk driving the mouse???

Treat your "Thrivent Syndrome" with massage therapy!

of course the employer may not be happy that we are implying that work makes the employees sick! lol It was an informal email that I sent out, not something I did thru the HR or their fitness center.

Also, I usually do "added value" : Book a 1 hour session - get EXTRA 15 minutes FREE! Must be booked together. Not valid on already issued gift certificates or couples massages.

I learned to specify that it's EXTRA 15 minutes, and not them paying for only 45 minutes and the rest of the hour is free. Also, yes, people tried splitting them up or bringing their GC's in and trying to get the special. Our couples massages are $5 off per person that's why it didn't apply (yes, they tried that, too).



Good luck!