Brochures

[SirSys]

Do any of you actively use brochures in your marketing? Professional designs start around $1000 and I am just wondering how much I will use them as opposed and in conjunction with my business cards.

Worth the investment?

 

[lovejudy76]

Brochures do not have to be an investment that starts out at $1000!! Vistaprint has templates to use. They have done the designing all you need to do is fill it with words. I recently ordered 1500 and they cost me about $200 with the shipping. The more you buy, the less each brochure costs.

I would not be without my brochures. A business card alone just does not give enough information about my practice and what I offer. There just isnt enough room!

I always send my new clients home with a brochure and include one with gift certificates.

Besides my pricing brochure, I have about 13 other brochures available. They range from Aromatherapy to hot stone, from What is a massage like? to chiropractic and massage. Plus a lot more. Clients love the info they provide.

 

[Henry H]

I agree with Greattlakes, both on brochures being a great marketing tool, and an inexpensive one. I designed & printed my own brochures. (I have computer skills that made this easy for me, and my brochures looked very professional). I used ABMP's brochure templates for ideas, and personalized them for my practice. My only cost was ink & paper.

Brochures are much more eye-catching than business cards, when put in a public place like health food stores, wellness centers, gyms, etc. I got a lot of new clients from brochures. They're definitely worth the effort.

 

[LeslieSexxyPants!]

I put my brochure together myself through iWork, on .Mac. I took me a while to get everything perfect, but I did it myself. I paid something like $70 for the program which has a lot more than just brochures. Then took the proof to a printer and made up as many copies as I wanted.

 

[sandra]

I agree! Brochures are so worth the effort. I, too, have a home publishing program and have a writing background as well. The brochures printed off my own computer cost me pennies -- and bring in a lot of business!

The ABMP brochures are great -- but I had trouble editing them for my own purposes. Is there a secret to that, Blisss? I seemed to be unable to change wording in the adobe format. Stupid question????

In short, My2Hands, brochures are very important! They give clients the info they need on your own practice, different modalities and beginner info on "What Will my First Massage Entail?" etc. This can never be achieved through a simple business card. Go for them both!

I'm sure you will have lots more info coming in . . .

Sherry

 

[farid]

The ABMP brochures are great -- but I had trouble editing them for my own purposes. Is there a secret to that, Blisss? I seemed to be unable to change wording in the adobe format. Stupid question????

Hi Sherry! I did the editing by hand (meaning I used the brochures for ideas but typed/designed my brochure on the PC from scratch).

 

[Anthony]

Thanks, Blisss!

I appreciate your info on using the ABMP brochures and editing for your own style. Were you able to still incorporate the pictures available with the brochures???

Thanks!

Sherry

 

[jake long]

I too use brochures. I get them from Vista Print. VP has regular sales where you can get 25 of these for free, so I played around with a number of formats, ideas and templates, eventually coming up with one that is working quite nicely. I highly suggest taking advaneforum.xxxe of the freebies when making these, as you get a variety of ideas after you get your initial 25 and can order another set changing about the fonts and whatnot and eventually getting it to look pristine, if you are like me and your mind keeps running away with ideas.

 

[Pompal 09.]

but I had trouble editing them for my own purposes. Is there a secret to that, Blisss? I seemed to be unable to change wording in the adobe format. Stupid question????

The reason being... you must do all your work in a document form, then import it into adobe or PDF, even though you can save it. It isn't you, it is the way the program works...

 

[stephie]

I appreciate your info on using the ABMP brochures and editing for your own style. Were you able to still incorporate the pictures available with the brochures???

I actually didn't use pictures on my brochure. It was just my massage business logo and then text. (I've been an MT for many years, and back then ABMP's brochure didn't include photos.) However, you can copy pictures from an Adobe PDF file (I just tested this out on ABMP's current brochure to make sure it works, and it does). On the Adobe toolbar, click the button that says "Select" (this changes your cursor from a hand to an arrow). Then place the arrow cursor over the picture you want to copy and click on the picture. (This highlights the picture.) Now right-click on the picture and you'll be given this choice: "copy image to clipboard". Select that choice, and voila. You have the picture & can just paste it into your own document. There's also another forum thread that lists sources of free photos , if you're interested:
http://www.massageplanet.com/forum/viewtopic.php?t=4809&highlight=photo

 

[Buck]

We use the brochures from Information for People https://secure.info4people.com/brochure.php and have always been very happy with their products.

I agree with everyone else, brochures are a very valuable marketing tool.

Angie

 

[Shasiti]

I keep one side of mine blank so they are mailable. Well, not quite blank, my return addy is on the addressable side.

 

[Atomic Rice Eater ?]

Thanks for all the responses. I am inspired to keep at it and try to put some more effort into designing my own through publisher and then if that doesn't fly, I look into vista print again. Thanks!

 

[Alana]

I designed my brochures using Microsoft Works - I don't even have Word, lol. I just use the 3 column option and started typing. I definitely agree with the others that brochures are extremely valuable, and do NOT have to be expensive.

I print my own brochures, but have taken a disk into Staples for a bulk order, when I needed a large quantity for one event.

 

[Cole]

I use brochures all the time. They give people so much more information. I have two or three main ones.

We have designed them ourselves, mostly using Serif desktop publishing. If you look around, you can get an older version on line for free. They then sent me an upgrade offer for $10.00, which included a free camera! It was a not a good quality camera, but the program is great.

We also have a colour laser printer, so I can customize or update the brochures as needed and print as often as I need. I almost always use three columns, that will be folded. I like glossy paper best for brochures.

Thanks, Marion

 

[Doctrine Man]

I make my own brochures. Microsoft word has a template built in. You may have to do a search for brochures using the "find" or "search" feature, but it is there. I incorporate my logo, text, and images. It feels free; however, I do purchase paper ($6 to $10) depending on how fancy I want to be, but that's it. It's easy and these brochures are great!

 

[Ben Aqui]

I personalized the brochures from abmp and had them "printed" at the printers. They used the colour copy machine and then folded them on the folder. You could print them at home if you have a suitable printer.