First, the place is clean. I never shower there so can't speak to the shower facilities. Second, everyone there is pleasant to me. I feel welcome. Third, while they do have staff changes, there is a core team, Wendy, Cindy, Linda, in particular. I like experiencing new talent but often I just want to forego the stress of wondering about someone new and go with who know me, understands what I like, and away we go. Fourth, they don't up-sell, ever. Fifth the rates for massage are good. Sixth, I get good massages there, it's a tie now between Wendy and Cindy for best massage, but have seen Linda as well and she does okay with me too.I have never had a bad massage there, never experienced a bad attitude. Seventh, the more I go there, the more dedicated focus I receive on a particular area where I need stress release the most. I imagine there is more I could say, but that's enough...for now.